London and Manama – January 2014
Sacha Orloff Consulting Group in partnership with Tawasul Al Khaleej, have conducted a survey on the role of media as a catalyst for the dissemination of market information and data among businesses in the Kingdom of Bahrain.
Media is a key component of economic growth and the transformation of the economy in Bahrain. The purpose of this survey is to analyse current perceptions of the media industry in Bahrain, and how consumers and business professionals engage with the media.
Key findings include:
90.3 percent of the respondents agree and strongly agree that data is important to the performance of their business in Bahrain.
56.9 percent of Bahraini professionals perceive media in Bahrain as an important source to their business activities in the Kingdom.
However, approximately two thirds of the population surveyed agreed that, Bahrain is not a leader in the media industry.
A full download is available below:
Author – Alexandra de Kerros Boudkov Orloff – Owner & C.E.O Sacha Orloff Consulting Group