By Rory Jones
Gold, cigars and luxury brands boosted revenues at Abu Dhabi Duty Free by 29 per cent in the first half of the year to Dh380 million (US$103.4m).
The airport retailer experienced record-breaking second-quarter sales and outperformed the passenger traffic rise at Abu Dhabi International Airport in the first half, which increased 22.8 per cent.
The first-half figures for duty free represent a 29.1 rise on the corresponding period last year.
“The continued dynamic growth of the second-quarter sales is due to a combination of factors. [Abu Dhabi Airport Company’s] core objective is to continuously invest in passenger amenities, levels of customer service and real innovation and exclusivity within [its] retail offering,” said Mohammed Al Bulooki, the chief commercial officer at Abu Dhabi Airports Company (Adac). The company said the luxury brands Burberry, Hermes and Bulgari had all performed strongly, as well as food, cigars and perfume.
“Abu Dhabi Duty Free is launching exclusive products, specifically within perfume and cosmetics, and these are really paying dividends,” said Mr Al Bulooki.
The spend per passenger grew by 8.3 per cent in the first six months of the year compared with last year. “It is very satisfying that [Abu Dhabi Duty Free] has maintained its growth above passenger growth, which is a credit to Adac’s retail partners,” Mr Al Bulooki added.
Abu Dhabi Duty Free is forecasting sales of more than Dh770m for the full year, which would be a record for the company. Adac announced this week 7 million passengers passed through the airport in the first half.
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