Italian business school SDA Bocconi school of management, in association with Luxury Connect of New Delhi, will commence delivering executive education programs in India with a special focus on the luxury business. These programs, based on the global experience of SDA Bocconi, are further guided by a special survey conducted by Luxury Connect across the Indian luxury segment on a pan-India basis.
The school of management has in fact tied up with Luxury Connect and will work on developing this sector of education. The schedule foresees a 5 day executive learning program which will target people already working in the luxury industry, but not necessarily qualified in the same. With the opening up of FDI in India, it is expected that more brands coming into the country will seek experienced and qualified professionals for a better management system of their operations.
Upon successful completion of this first phase, the programs are proposed to be then followed with a longer program of around 3 months for executives with lesser experience. Luxury Connect also envisages that the market will be ready, in the next two years or so, for a fully fledged luxury business program.
“We decided to start this programme in India because Bocconi already has links and exchanges with many Indian universities and many of our top performing students are Indians who come from these exchange programmes. Furthermore, SDA Bocconi has this year launched the Mumbai International School of Business Bocconi (MISB Bocconi), a new school in Mumbai born from the partnership between Università Bocconi and a group of Indian entrepreneurs, devoted to offering high-quality postgraduate and executive education. Keeping the demands of international luxury students in mind, we have chosen India as a destination,” says Stefano Caselli, SDA Bocconi professor and MISB Bocconi project manager.
The programme’s main focus will be to provide international as well as local luxury corporate exposure to students. “Bocconi realizes that Indians go on to become top level managers abroad. Luxury being a growing yet neglected area in the education field, we chose Bocconi as our partner due to its very special approach towards luxury and its association with the Italian luxury trade body Altagama’ says Abhay Gupta, founder, promoter and CEO of Luxury Connect.
The faculty will be of European origin and will carry the essence of the Bocconi flavor to India. The program will rotate to different metros every three months helping the respective local industry to take advantage of the program.
SDA Bocconi ranked 7th in Europe the Financial Times Business Scool rankings 2011, its MBA ranked 4th in the Forbes 2011 ranking of non-US programs and it is one of only 56 schools worldwide to have obtained the triple AACSB, EQUIS and AMBA accreditation. 83% of its students in the MBA programme are international students.
LUXURY CONNECT founded and managed by Abhay Gupta, a veteran and pioneer in the luxury business of India, is the erstwhile Executive Director of Blues Clothing Company Ltd. He is also the name behind entry and development of top brand names like VERSACE, CORNELIANI, VERSACE HOME, AREDDO CLASSIC etc to India.