Burberry launches its first evolving ad campaign for Spring Summer 2011

 

Burberry launches its first evolving ad campaign for Spring Summer 2011, where new British cast members will be revealed each month.

The campaign showcases the high impact global monthly flow of new Burberry product and accompanying innovative content, used seamlessly and consistently across all of the brand’s online, offline and in store touch points.

Shot on Brighton beach by Mario Testino and launching with British models Cara Delevingne and Jacob Young, the campaign reinforces the brand’s synergy with British landscapes, weather and emerging talent.

The campaign shows the full breadth of the Burberry offering – Burberry Prorsum, Burberry London, Burberry Brit and Burberry accessories, all of which can be explored on Burberry.com with multi-faceted content experiences.

“We wanted to create a dynamic, evolving campaign that reflects the diversity of our broad global consumer, revealing new British cast members each month, all with their own identity, embodying the different attitudes of the Burberry guy and girl. We shot the campaign on Brighton beach to celebrate the great British outdoors and our history of supporting emerging talent and to bring to life the emotion behind protection from the elements.’’  
Christopher Bailey, Burberry Chief Creative Officer.

And Burberry also announces today that it will be live streaming the Burberry Prorsum Autumn Winter 2011 menswear runway show from Milan from 5PM (Milan time) on Saturday 15th January, using new technology to enhance the viewing and instant purchase experience on Burberry.com.

Immediately after the show, visitors to the site will be able to pre-order outerwear and bags from the collection using instant messaging functionality to receive immediate product information and place an order (‘Click to Chat’) or by clicking for an instant call back by a Burberry salesperson to place an order (‘Click to Call’).  

Orders placed will be delivered within two months, giving the high fashion global consumer instant gratification receiving their product ahead of standard delivery times.

Photo – Credit to Burberry – Mario Testino, Christopher Bailey

More on: http://www.fashionandrunway.com/fashion/article.cfm?id_articolo=24629

Advertisements

Leave a comment

Filed under Uncategorized

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s